Video

PROMOS & COMMERCIALS

Fully fleshed-out short-form videos will raise your brand above all the other “static” brands on the internet. When ads favor written words in delivering messages, they’re even more user-friendly for viewing at work or wherever audio must be turned off. Eye-catching and unexpected, they simultaneously convey brand-appropriate attitude and information. Click below for an example.

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My latest project coming in the winter of 2025…

BRANDING ELEMENTS

This video opener is short, colorful, consistent with the brand and uses age-appropriate references to gain the attention of adults 50+. Marketing assets like this help your business stand out in the cacophony of internet noise. Videos bumpers give context and spread a brand’s attitude without detracting from the actual content that follows. Click below to see.

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VIRAL VIDEO #1

Video bumpers combined with original content provide viewers with context and framing. In 2023, Iggy Pop, the Godfather of Punk, toured for the first time in more than 20 years, along with an all-star band. Perfect for it’s core audience of age 50+ music fans, Hip Therapy Music captured this performance of his classic “Nightclubbing” at the legendary Hollywood Palladium. The video went viral within hours, accumulating more than 8,700 views at current count. Opening and closing bumpers and graphics provide both attitude and brand information while underscoring the glamour of the clip.

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VIRAL VIDEO #2

Targeting experienced music fans is my specialty, along with understanding the history of rock in general and the local LA scene in particular. Few bands attract more eyeballs in LA than X, especially when caught noodling on a Link Wray classic. Videos like this drive visitors to my social pages and my blog. Consistent, targeted marketing orchestrated by one informed individual can make all the difference.

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