Podcasts can be a main feature or a value-added element that allows your brand to take a stand, inform customers, or discuss topics affecting your industry. Podcasts are fully targetable towards your primary customer base. In this case, an audience of age 50+ music fans who find current rock radio dissatisfying and are looking for a breath of musical fresh air while simultaneously craving just a bit of familiarity. In other words, “lost gems and new songs that fit right in!”
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Podcasts
After many years of being out of the radio business and missing it dearly, when an old friend and morning host asked if I was interested in hosting a show on his internet radio station, I jumped at the chance. “What do you want me to play?” “Anything you like, just make it rock and roll,” he said. Damn… this was gonna be fun.
“The Hip Therapy Music Hour/Show #15” on The Barrel of Rock/Show of December 3, 2022
This is the 15th show, towards the end of the run, and includes obscure Queen, the Knitters (the show does have an intentional SoCal bias) and Leonard Cohen.
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“The Hip Therapy Music Hour/Show #16” on The Barrel of Rock/Show of December 10, 2022
This show included requests (Hi, Dave!), dedications, and music from the Neverland Ranch Davidians, Elvis, Dylan, Courtney Barnett and the Fall. Rock radio could do this if it wanted to. Seriously.
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“The Hip Therapy Music Hour/Show #17” on The Barrel of Rock/Show of December 17, 2022
The final regular-format show of the run and my last try at exposing new music that would have fit perfectly on any rock radio station in the country, if they were brave enough.
Can my work help your business? Contact me!
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Mash-Up: Born to Be Wild (Steppenwolf & The Cult w/Easy Rider Audio)
This originated as a birthday gift for a motorcycling friend. The tempos were quite similar and with a lot of snips and patience I managed to squeeze them together. The audio clips are from the movie “Easy Rider.”
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Commercial: National Audit Defense Network :30
One of many from my time at the Premiere Radio Networks, the world’s biggest radio syndication company. It ran nationally on the shows of Dr. Laura Schlesinger, Jim Rome, Michael Regan, Phil Hendrie (all had offices down the hall) and Rush Limbaugh (holed up in Florida). I neither endorse nor refute any political points of view. They were just projects.
Can my work help your business? Contact me!
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Commercial: Contractors’ Exam Publishing
For a brief, shining moment (to my mind) in the fall of 1991, this commercial was EVERYWHERE. Eventually, it ran on 45+ radio stations in California. If you listened to rock radio back then, you could not escape it. I was in San Diego, working at rocker KGB-FM, creating commercials full time. Exam Publishing was a big client. Our salesman that handled their business approached me saying they wanted a new voice. The previous guy had moved on, so I was it.
On roadtrips, I could drive from San Diego to Sacramento, LA to Palm Springs, and hear myself in commercial breaks on stations everywhere. It was wonderful. And creepy. With the collapse of California’s mid-90s housing-bubble, we managed to ride that Titanic right into the waves. (And for the record, I’m totally aware that I was NOT the most interesting part of the spot. That was the fabulous Mackenzie Rae, who breathily read the other voice.)
Can my work help your business? Contact me!
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Mini-Song: Keith Urban for “‘After Midnight’ with Blair Garner”
While working late one night in September 2000 at the Premiere Radio Networks, the largest radio syndication company yada yada yada, a show runner approached and asked if I could engineer/produce a quick music session. Superstar Keith Urban was on “‘After Midnight’ with Blair Garner,” the national overnight country music show across the hall, and was willing to cut a customized short song. As the only engineer/producer on the 5th floor at 10pm, it was my session or it didn’t get done. So, I did it.
Turns out Keith was wonderful to work with, knew what he wanted with little guidance, and cut this mini-song using 7 tracks on ProTools: 3 vocal, 3 guitar, 1 percussion (him on his guitar case). It was fun, totally improv’d and took serious focus because even though I wasn’t a big country music fan (I was working weekends at a hard-rock station), hey, even I knew he was famous.
Can my work help your business? Contact me!
